I never fully grasped the extent to which advertisers use sexual imagery to sell products and services until I stumbled upon a Macy’s ad a couple weeks ago. The advertisement promoted a “Hot Summer Sale” and featured a beautiful model in a skimpy bikini sitting on a rock in a pool of blue-green water. A quarter of her bare breasts were visible.
Even more riveting about this image was the way the water lapped at the edges of the model’s bikini bottom. I actually wondered if I was seeing her pubic hair. Her left arm draped across her body while her hand seemingly touched the exposed pubic hair.
The image left little doubt in my mind that the advertising agency was using the promise of sex and a woman’s scantily clad body to lure customers into Macy’s for the storewide sale.